A Breakdown On Paid Search Advertising
What is Paid Search Marketing (PPC)?
When running a business, the odds of paying for non-targeted clicks can be especially high if you aren’t sure what you are doing. Each agency believes that they have discovered the best solution to the challenge. While different methods of paid search may work, true success in paid search marketing only works when you have a strong strategy behind it. Let us break it down for you: Paid Search Marketing is simple: advertising within sponsored results on search engines like Google and Bing.
Paid Search Marketing can target a demographic with great precision and a geographic location with pinpoint accuracy. With a well-researched keyword list and well-designed landing pages that include strong calls to action (CTAs), a PPC campaign can prove to be a good return on investment for your marketing dollars.
Paid Search Advertising – The Ad Company
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Our Paid Search Marketing Services
Ad Management
Paid search advertising isn’t just about placing an advertisement and watching the clicks roll in. Design and graphics are a large part of the success of an ad, but you also need to consider placement and targeting. By strategically targeting the digital advertisement to your business’ specific demographics, you can attain a very strong ROI on your paid advertising efforts. Another consideration is the content of the ads; to achieve success with online advertising, the conversion rate needs to be consistently monitored. This allows you to tailor and adjust the ad according to which keywords and content are attracting the most clicks.
Search Engine Marketing
Search Engine Marketing (SEM) is an integral part of your paid search marketing strategy. In short, SEM promotes your website by increasing its visibility in search engine results pages through optimization and advertising. With Pay Per Click (PPC) marketing, you bid for clicks on keywords relevant to your services or products, only paying when someone clicks on your ad. When done right with proper maintenance and planning, SEM and PPC can be a valuable part of digital marketing providing a strong ROI.
Landing Page Design and Management
Sometimes, it is difficult relating and directing your audience to all that juicy information about the services that your business provides. At The Ad Company, we understand that, and that is why our goal is to help you streamline your goals to attract and satisfy the needs of your consumers. We do this by crafting visually appealing landing pages designed for specific products or services, good content, and strong CTA’s in order to increase conversion rate for the keyword ads. We can also help you further develop your website and marketing as time goes on.
At The Ad Company, we believe that the main way for businesses to have an effective landing page design is to help our clients understand how their prospective audiences are searching for the services that suits them, and then, carefully design landing pages that will encourage conversion.
The Value of Paid Search
Paid search (Pay Per Click – PPC) is an invaluable form of advertising that links businesses, companies, organizations and brands to their prospective audiences. Paid search reaches the many different types of shoppers, meeting them where they are at in their customer journey. When you utilize ad targeting, you can meet their needs as an online shopper. Some consumers take advantage of the organic results on their searches, some utilize the paid search results, while others click on banner and sidebar ads. Pay Per Click (PPC) allows advertisers to maximize their marketing dollars by including all types of paid search. The ability to target a specific demographic and geolocation only adds to the success of an ad.
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